East West Sushi
Text about case
East West Sushi opened in 2004. I created the logotype and complete identity for the restaurant, as well as shaping the brands concept and core together with the client. The style as well as their food is based on »east meets west«, a western and modern take on traditional japanese influences. The appearance balances between sobre and perky.Below is a selection of material produced for East West Sushi.
▼ SLIDESHOW Menu binder
▼ SLIDESHOW Menu interior print
▼ FACADE DESIGN Restaurant front design
10-second TV commercial
Art direction for a short spot for local broadcast in TV 4 Örebro, created with minimal budget and 24 h deadline. Very simple concept, focusing on drawing customers to the sushi online ordering website (SushiOnline). The basic copy reads in english »Choose, combine, order, enjoy«. Note: the colors and images are off and overexposed in this web video, but looked right in broadcast.Animation production: Hanna Gradin. Music production: Deborah Music
▼ MOVIE CLIP 10-second TV spot