Guerilla campaign puts
Bobby Dazzler on the map

Bobby Dazzler is a fashion shop selling clothing, footwear and accessories, since 2006. The client commissioned me to market their shop. By then, they had a small but loyal following – the challenge seemed to lay in making new customers geographically finding their way to the shop.

In strategic locations all around the city we placed small plastic toy animals, repeatedly in a period of several weeks. The animals had a note attached that read I'm lost! Please help me finding my way home to Bobby Dazzler (at Kaserntorget 8) and you'll get a finders fee. The back of the note had a treasure map with an X marking the spot of the shop. Customers returning the animals got a discount in the store. The toy animals themselves would serve as a reference to the shop, as they already featured these toys as a tongue-in-cheek detail, attached to the garments along with the tag.

The result was a highly effective and measurable campaign with extremely low budget. Over 30 percent of the toys actually found it's way back home.